The Marked Chart Wire · Series of events
Series of events · Salesforce
Salesforce expands portfolio with acquisitions and UK contract
Salesforce reportedly acquired Loops, won a UK tax deal, and agreed to buy Braze and Cresta.
Updated
The flow in 3 points
- Salesforce reportedly to buy Loops for $30 million
- UK tax agency deal valued at $2.7 billion
- Braze acquisition valued at $5.66 billion
What happened, in order
Times are Eastern-
Where it began
Loops deal reported
Salesforce is reportedly to buy Israeli AI startup Loops for $30 million to strengthen autonomous analytics tools.
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UK tax contract won
Salesforce won a 15-year agreement valued at $2.7 billion with the UK tax authority to digitize interactions.
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Braze acquisition agreed
Salesforce agreed to purchase Braze for $47.50 per share, valuing the company at approximately $5.66 billion.
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Latest
Cresta deal signed
Salesforce signed a definitive agreement to purchase Cresta, expanding its enterprise software portfolio.
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How they connect
Salesforce first reportedly agreed to buy Loops and then won a major UK government contract. The company subsequently agreed to acquire Braze and finally signed a deal for Cresta.
What to watch
- Loops deal expected to close in early November
The stocks in this series
Prices from Based on Mon, Nov 2 close · Opens Tue 9:30 AM ET. Each tile opens the stock's chart and news.
A series is a short summary of connected news, for learning. Not verified and not advice. Check the full stories before you act.