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Series of events · Amazon

Amazon weighs AI growth against hardware losses

Analysts raise targets on AI momentum while Amazon faces device losses and cuts jobs.

9 eventsOct 4 to Oct 28AMZN-0.1%GOOGL+1.4%GLW+4.0%NVDA-0.4%

Updated

The flow in 3 points

  1. Rosenblatt sees AWS revenue reaching $334 billion by 2028
  2. Amazon reportedly negotiating $7 billion purchase of Decart
  3. Device division loss projected to reach $612 million in 2026

What happened, in order

Times are Eastern

  1. Where it began

    AWS revenue forecast

    Rosenblatt projects AWS revenue will grow from $129 billion in 2025 to $334 billion by 2028, citing a $496 billion backlog.

  2. Price targets raised

    Tigress, TD Cowen, and Rosenblatt raised Amazon price targets to $385, $350, and $360, citing AI-driven growth in AWS and advertising.

  3. New smart screens

    Amazon released three new smart displays ranging between $230 and $550 that run Android software and feature enhanced AI capabilities.

  4. Decart deal talks

    Amazon is reportedly negotiating a deal to acquire artificial-intelligence company Decart for approximately $7 billion.

  5. Morgan Stanley lift

    Morgan Stanley increased its Amazon valuation ceiling to $350 from $335, projecting AWS revenue to expand 47 percent in 2027.

    Read the story

  6. Trainium open source

    Amazon plans to open-source its TorchNeuron software to make Trainium AI chips available to all PyTorch developers.

    Read the story

  7. Germany investment

    Amazon will invest more than 18 billion dollars in Germany during 2027 to expand its AI, cloud, and logistics operations.

    Read the story

  8. Turning point

    Device loss forecast

    Internal files indicate Amazon anticipates a $612 million gross loss for its hardware unit in 2026, surpassing its $438 million target.

    Read the story

  9. Latest

    Device jobs cut

    Amazon is eliminating up to 250 positions in its devices and services unit to boost efficiency, following earlier retail cuts.

    Read the story

How they connect

The series begins with analysts projecting strong revenue growth from Amazon's AI and cloud efforts, followed by product launches and investment plans. The direction shifts when internal files reveal a significant loss forecast for the hardware division, and then job cuts are announced in that unit.

What to watch

  • TorchNeuron software opens at conference on October 20
  • Amazon Q3 earnings release is upcoming

The stocks in this series

  1. AMZN-0.1%Amazon.com$252.85
  2. GOOGL+1.4%Alphabet$325.15
  3. GLW+4.0%Corning$131.38
  4. NVDA-0.4%NVIDIA$217.01

Prices from Live · updated 1:34 PM ET. Each tile opens the stock's chart and news.

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A series is a short summary of connected news, for learning. Not verified and not advice. Check the full stories before you act.